A health magazine is only as good as its readers’ trust. That is why we put in writing the rules we follow, including those that are not compulsory today.
Who publishes the magazine
Per gli occhi is published by Publilia di Alessandro Ruggiero, which owns it and holds editorial responsibility for it. If ownership or control of the magazine changes, we will say so on this page, with the names of the new owners.
How it is funded
At present the magazine carries no advertising, has no sponsors and contains no affiliate links. We do not sell products and we receive no payment for mentioning studies, treatments or companies.
Rules for the future
If the magazine ever has sponsors, partners or content produced with a company’s contribution, these rules will apply:
- Content is decided by the editorial team. A sponsor may support a section or a project, but may not choose what we write or review our texts before publication.
- All sponsored content is recognisable: a label at the top of the article with the sponsor’s name.
- Never prescription medicines: no sponsored content will concern prescription-only medicines, either directly or indirectly.
- Never brand names in articles: we do not name brands of medicines, eye drops, supplements, lenses or devices, even when the company that makes them supports the magazine.
- No links to shops, discount codes or affiliate links in health articles.
- Conflicts of interest declared: anyone who writes or reviews an article declares their relationships with companies in the sector, and we state this in the article.
Why we do not talk about products
European and Italian law distinguish between health information, which explains diseases and research, and the advertising of medicines, which for prescription medicines is prohibited when aimed at the general public. Staying on the side of information is not just an obligation: it is how we remain useful to our readers, who need to be able to trust that an article is not selling them anything.
To find out how we choose and report on studies, read Our method; for the limits of our content, see the Disclaimer.